Copywriter. Interviewer.
sabukaru.online Article: An Interview with 300700 Store
Archiving Technical Excellence: How 300700 is Preserving the Past
Archiving has become one of the biggest things in fashion in recent years. Although not a new concept, it seems as if the phrase has become just as synonymous with fashion as vintage. Although in Japan this fixation of collecting even the most obscure things is embedded in the culture, it also seems it is spreading further and further away from the east as time goes on.
But we are not talking about collecting rare 80’s figurines or old vintage posters. It is 2022 and collecting and curating highly sought-after performance garments is the latest craze. Ever since being in this never-ending realm of technical apparel, it seems as if the archiving scene has gone from strength to strength. A more conscious effort is being put on curating our wardrobes, and as we start to see the capabilities of these rare gems from a time before, collecting them gives us this same thrill as an Otaku finding that one final figurine they needed to finish the set.
We are also living in a time where preserving past treasures has never been so paramount to the progression and innovation of fashion. People are walking backwards towards the future, keeping a close eye on these prehistoric gems from past designers. Names like Massimo Osti not only helped pave the way for upcoming talents with his future facing designs all the way back during the golden age of Cp and Stone Island but is also now still inspiring the new generation through his performance driven detailing.
And through pages that are sprawled across Instagram it has never been easier to find these hidden treasures from past designers to get this inspiration. As time goes on, we are stepping into a world where Instagram mood boards are building communities and amplifying, or better yet, reviving products and brands, and although there are many now that do it, only a few truly capture the essence of what an archive is all about.
These archive pieces tell a story, start a conversation, or have a narrative with things beyond just what may look cool. Luckily, one page truly captures all of this and hands it to you on a silver platter. A store that not only sells and showcases archival pieces from one of the most technically driven eras to bless our wardrobes, but also takes a deep dive into the history behind both brand and product. Introducing 300700, the UK based store for technical excellence.
Starting just over 2 years ago, this UK online store has seen exponential growth throughout its lifespan and is already becoming one of the most influential pages for 90’s to 2000’s technical design. Focusing on the pioneering fashion innovation from the 90’s and early 2000’s, you’ll find both sought-after grails from the likes of Prada and Oakley as well as unsurfaced gems from lesser hyped brands such as Quiksilver littered across his page.
Ran by Dino, an individual driven by the story behind garments rather than the hype behind them takes great care to curate a collection of items that have rich heritage and narratives behind them. From meticulous design features to pioneering designers, his archive has been carefully selected and consists of only some of the finest garments from what he refers to as the ‘greatest era of forward-thinking technical design’.
