Copywriter. Senior Editor.
Sabukaru.online Article: A Story of Mountain and Moodboards
The Rise of Gorpcore: A Story of Mountain and Moodboards
Gorpcore. A word that has become so synonymous with both fashion and lifestyle that we are now seeing jackets that were once thrown out and forgotten about now have a resurgence like never before. This immensely popular movement in recent years has transcended from mere fit pics on Instagram in a GORE-TEX shell jacket to become one of, if not the most, influential vogues of recent times.
But how has a trend that orients itself towards going outside and basking in nature captivated such a modern, technology-dependent society? All signs unambiguously point towards the UK and its use of social media. It’s only natural that the place where gorpcore really came into its own is a place where it’s raining and windy almost 90% of the time, and where there are fields and hills as far as the eyes can see. It is the destination for outdoor clothing right now, and those who have been following styles in the UK know this doesn’t come as a surprise.
The major change came during the pandemic when people were locked in and began to rediscover the great outdoors. With that came a greater admiration for outdoor clothing and an overall aesthetic that has found its way from the highlands onto all our smartphone screens.
Being a vessel for easy access to destinations for hikes and running trails, the UK would show this through what we now know of as Instagram mood boards. Accounts like gorpgirls [@gorpgirls], advanced.rock [@advanced.rock], and 114.index [@114.index] helped spread the knowledge and create communities of outdoor enthusiasts from around the globe by being able to show authentic content around this growing fashion trend.
To truly learn why the UK has been at the forefront of this trend, what makes the UK so unique for outdoor enthusiasts, and the importance of authentic social media pages for shaping opinions and building communities, we managed to sit down with these leading creative platforms to get first-hand knowledge from the epicentre of gorpcore. Join us as we dive into exclusive insight into some of the best to do it, both on the trails and on social media.
