Copywriter.
and wander x TERREX: adidas CONFIRMED app
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Inspired by the outdoors, for the outdoors.
We often find that brands are now looking towards nature more and more for inspiration. Be it colours, functionality, or materials, as fashion steps more into the outdoors, and trends point towards the mountains and trails rather than the runways of Paris, brands that are rooted within nature really start to shine.
and wander is the definition of the above statements. Headed up by co-founders Keita Ikeuchi and Mihoko Mori, the pair met when they were designers at Issey Miyake and bonded over their love for the outdoors. After their careers in the more contemporary side of fashion at Issey, the two designers would start and wander after they felt they could not find any product that fit their needs when out on their ventures into the outdoors, both functionally and aesthetically. This would birth and wander, the brand which helps bridge the gap between their contemporary background with their functional-first mindset while infusing Japanese design sensibilities.
and wander is undeniably one of the spearheads of the outdoor, gorpcore fashion trend. Effortlessly stylish whilst also being highly functional, the Japanese brand combines beautiful earthy colors with tasteful silhouettes and materials to provide something that can be worn every day, come rain or shine, and look incredibly stylish doing so. It’s clear to see that Ikeuchi and Mori harness their high-fashion background and implement this into and wander, creating a truly unique brand that fits its own universe entirely, whilst also orbiting the wider spectrum of the outdoor scene; It’s authentic. It has a purpose.
We are all for brands using fashion ingredients such as GORE-TEX membranes to make their garments more practical, although it’s these authentic ones that stand out amongst the new crowd of functional first brands. The brands that not only use nature as a driving force behind their vision but it’s embedded in their very DNA and everything they do. And when two brands like this come together, this is where we really start to see something special happen.
The two brands in question here are and wander and adidas TERREX, in their latest collaboration. adidas TERREX, the outdoor-focused branch of the German sneaker giant, adidas, offers its unmatched technology and experience and fuses this with and wanders style-heavy functionality for a release that tells a story of their shared passion for nature. This capsule combines everyday style, practicality for the outdoors, and responsible manufacturing to create a forward-facing release for others who share a similar desire to be one with nature.
Consisting of outerwear, accessories, legwear, and shoes, this comprehensive drop will have you ready to tackle the outdoors, regardless of if it’s the streets of your hometown or the mountains. With a deep narrative, using nature as a driving force of inspiration, it’s clear to see that both brands are well and truly intertwined with the great outdoors as much as they are in the fashion industry.
